About Us
Our Story
Closet By Era is more than just an apparel brand — it is a story woven with love, friendship, and dreams.
Founded by two homemakers with a shared passion for fashion, Closet By Era was born from our desire to create timeless pieces that celebrate modern womanhood while embracing comfort, grace, and individuality. As housewives, we understand the beauty of everyday life — balancing family, responsibilities, and personal style — and our collections are inspired by this very journey.
At its heart, Closet By Era also stands for women empowerment. We believe that when women support women, powerful things happen. This brand is a reflection of our belief that women can create, lead, and build successful ventures at any stage of life, even from within their homes.
The name Closet By Era holds a special place in our hearts. It is inspired by Naera, a little girl who is deeply loved by both of us. We took “Era” from her name to symbolize not just her presence, but the era she represents — a time of new beginnings, confidence, and evolving style. This brand reflects the idea of a closet that belongs to Naera — an era of elegance, warmth, and self-expression.
Every piece we curate is chosen with care, focusing on quality, versatility, and effortless style. Our aim is to create clothing that feels personal — something you reach for with confidence, whether it’s a casual day or a special moment.
Closet By Era is a celebration of women, friendships, motherhood, and the courage to start something beautiful from home. Welcome to Our Era — Where it becomes: Your Era, Your Closet
Founded by two homemakers with a shared passion for fashion, Closet By Era was born from our desire to create timeless pieces that celebrate modern womanhood while embracing comfort, grace, and individuality. As housewives, we understand the beauty of everyday life — balancing family, responsibilities, and personal style — and our collections are inspired by this very journey.
At its heart, Closet By Era also stands for women empowerment. We believe that when women support women, powerful things happen. This brand is a reflection of our belief that women can create, lead, and build successful ventures at any stage of life, even from within their homes.
The name Closet By Era holds a special place in our hearts. It is inspired by Naera, a little girl who is deeply loved by both of us. We took “Era” from her name to symbolize not just her presence, but the era she represents — a time of new beginnings, confidence, and evolving style. This brand reflects the idea of a closet that belongs to Naera — an era of elegance, warmth, and self-expression.
Every piece we curate is chosen with care, focusing on quality, versatility, and effortless style. Our aim is to create clothing that feels personal — something you reach for with confidence, whether it’s a casual day or a special moment.
Closet By Era is a celebration of women, friendships, motherhood, and the courage to start something beautiful from home. Welcome to Our Era — Where it becomes: Your Era, Your Closet
NoorulAin Ashraf
Founder Member
Faryal Ali
Founder Member